Study Plan
| First semester - First academic year - Total Hours (15) | |||||
|---|---|---|---|---|---|
| Code | Name | Type | Hours | Description | |
| M627-01 | Contemporary Theories in Institutional Communication | Specialization | 3 | - | |
| M627-02 | Strategic Communication Management | Specialization | 3 | - | |
| M627-03 | Institutional Reputation and Image Management | Specialization | 3 | - | |
| M627-04 | Digital Communication and Institutional Transformation | Specialization | 3 | - | |
| M627-05 | Research Methods in Institutional Communication | Specialization | 3 | - | |
| Second semester - First academic year - Total Hours (15) | |||||
|---|---|---|---|---|---|
| Code | Name | Type | Hours | Description | |
| M627-06 | Institutional Identity Management | Specialization | 3 | - | |
| M627-07 | Leadership Communication and Decision-Making | Specialization | 3 | - | |
| M627-08 | Communication During Institutional Change | Specialization | 3 | - | |
| M627-09 | Communication Campaign Management | Specialization | 3 | - | |
| M627-10 | Measuring Institutional Communication Effectiveness | Specialization | 3 | - | |
| Third semester - First academic year - Total Hours (15) | |||||
|---|---|---|---|---|---|
| Code | Name | Type | Hours | Description | |
| M627-11 | Governance and Institutional Communication | Specialization | 3 | - | |
| M627-12 | Institutional Recovery Strategies | Specialization | 3 | - | |
| M627-13 | Social Responsibility and Institutional Communication | Specialization | 3 | - | |
| M627-14 | Knowledge Management and Organizational Communication | Specialization | 3 | - | |
| M627-80 | Supplementary Research | Specialization | 3 | - | |
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