Study Plan
| First semester - First academic year - Total Hours (12) | |||||
|---|---|---|---|---|---|
| Code | Name | Type | Hours | Description | |
| D435-01 | Studies in Digital Marketing | Specialization | 3 | - | |
| D435-02 | International Marketing Strategies | Specialization | 3 | - | |
| D435-03 | Ethical and Responsible Marketing | Specialization | 3 | - | |
| D435-04 | Tourism Marketing | Specialization | 3 | - | |
| Second semester - First academic year - Total Hours (12) | |||||
|---|---|---|---|---|---|
| Code | Name | Type | Hours | Description | |
| D435-05 | Social and Influencer Marketing | Specialization | 3 | - | |
| D435-06 | Big Data Analytics | Specialization | 3 | - | |
| D435-07 | E-Commerce | Specialization | 3 | - | |
| D435-08 | Experimental Marketing | Specialization | 3 | - | |
| Third semester - First academic year - Total Hours (6) | |||||
|---|---|---|---|---|---|
| Code | Name | Type | Hours | Description | |
| D435-09 | Sustainable Development and Marketing | Specialization | 3 | - | |
| D435-10 | Marketing in Crises | Specialization | 3 | - | |
| First semester - Second academic year - Total Hours (30) | |||||
|---|---|---|---|---|---|
| Code | Name | Type | Hours | Description | |
| D435-90 | Dissertation | Specialization | 30 | - | |
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