Study Plan
| First semester - First academic year - Total Hours (15) | |||||
|---|---|---|---|---|---|
| Code | Name | Type | Hours | Description | |
| M435-01 | Marketing: Theory and Practice | Specialization | 3 | - | |
| M435-02 | Econometrics | Specialization | 3 | - | |
| M435-03 | Customer Experience Management | Specialization | 3 | - | |
| M435-04 | E-Marketing Strategies | Specialization | 3 | - | |
| M435-05 | Feasibility Studies and Project Evaluation | Specialization | 3 | - | |
| Second semester - First academic year - Total Hours (15) | |||||
|---|---|---|---|---|---|
| Code | Name | Type | Hours | Description | |
| M435-06 | Administrative Leadership | Specialization | 3 | - | |
| M435-07 | Retail Management | Specialization | 3 | - | |
| M435-08 | Product Management | Specialization | 3 | - | |
| M435-09 | Brand Management | Specialization | 3 | - | |
| M435-10 | E-Services Marketing | Specialization | 3 | - | |
| Third semester - First academic year - Total Hours (15) | |||||
|---|---|---|---|---|---|
| Code | Name | Type | Hours | Description | |
| M435-11 | Marketing for Non-Profit Organizations | Specialization | 3 | - | |
| M435-12 | E-Marketing Analytics | Specialization | 3 | Download Course Description | |
| M435-13 | Direct Marketing | Specialization | 3 | - | |
| M435-14 | Contemporary Issues in Marketing | Specialization | 3 | - | |
| M435-80 | Supplementary Research | Specialization | 3 | - | |
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